Paul Ariés - A McDonald s gyermekei

More than 20 years have passed since the first publication of the volume, but the revealing work of the renowned French sociologist Paul Ariés is more relevant than ever. In the meantime, angry French peasants, led by activist Jose Bové, destroyed a McDonald's restaurant, but they could not slow down the process of McDonaldization.

The author predicted 20,000 McDonald's by the year 2000, and in 2018 there are already nearly 40,000 stores with 50 million customers a day. In the global communication and gastronomic culture of the growing generations, the McDonald's phenomenon has now become unavoidable. The "brave new world" is unthinkable without it!

The book that the reader holds in his hand presents the physiological and psychological metamorphosis of the McDonaldized man, the dissolution of his individuality in the space of globalization. McDonald's is not simply a version of food culture, but a nutrition laboratory for the age of globalization. Don't get me wrong: McDo is much further away from our grandmothers' cooking than the most exotic food imaginable, but to a person of globalization it doesn't even seem that way anymore."