Nir Eyal - Ryan Hoover - HOOKED - Horogra akasztva

79 percent of people with a smartphone are already scrolling the screen less than a quarter of an hour after waking up. According to a study, a third of Americans would rather give up sex than their cell phone.

Let's face it, we're hooked.

Why does the world focus on some products while ignoring others? Why do we buy certain things just out of habit? How do some companies manage to offer irresistible products? How are certain applications and internet services integrated into our lives in a short time?

Nir Eyal, the author of HOOKED, referred to as the Silicon Valley manual, answers the above questions with the hook model. Relying on his many years of research, he shows with practical examples what lies behind the success of habit-building products and services integrated into our everyday lives.
The way hooks work is to connect the user's problem with the company's solution, and do it often enough to form a new habit. The book discusses in detail how certain products change our actions and with it our personality.

Hooked on a Hook is written for product managers, designers, marketers, startup founders, and anyone who wants to understand how products influence our behavior.

"Most of us experience every day that the online world has hooked us for a long time. This clever little book not only shows a way out, but also sheds light on how we can turn the forces that have been working against us to our own (business) advantage."
Ádám Szalay is a communications expert