Kiss T. Anna - ÉNMÁRKA - Hogyan ne legyél százas?!

"Content comes with form. 4,500 followers, 20 million page downloads on one social media site - Anna Kiss T.'s name is now known internationally. How does she do it? Anyone who carefully reads the journalist-manager's latest book, Enmárka, will find out.
'People don't like to admit that others are better than them at something. And you only become a brand if you stand out from the crowd.' - says Anna T. Kiss.
The importance of courage is only one of the rarely mentioned accessories related to self-branding. The stated intention of the specialist is to put things in order with his book.
For example, many people think that a personal brand is synonymous with celebrity, although it is rather the result of successful brand building. The personality doesn't have to change either. 'The essence remains, we just restructure the elements. There are things that we put in the background, we make others louder. But there must be real content, expertise, and experience. This is what gives the brand its true value.'
It is also a mistake to interpret the concept of personal brand only in the digital space. Charisma only really comes through "live". In addition, many examples could be given of the eternal truth of "less is more". 'Steve Jobs rarely spoke, but then it always carried weight. He, as a blood professional, built himself up just like that.'
The target group of the book is middle and senior managers, multiworld and SME decision-makers, for whom the concept of self-brand is not clear, or they have aversions to the concept.
However, it is hardly possible to go through this path without expert support. But if someone, Anna T. Kiss is an authentic helper. While working with his partners (that's what he calls his clients), he also consciously builds his own brand. Following his previous career as an MBA-certified manager and strategic business consultant, he has built a wide international network of contacts, and is now building on this."
(Forbes Magazine October 2017)"