"A must for anyone who wants to take Instagram seriously." (Alex Woods, Forbes)

Instagram is an essential platform for any business. 60 percent of customers discover new products on this platform. But how to use it effectively? Social media expert Jodie Cook makes what may seem complicated at first clear and easy to understand: she lays out 125 rules, making Instagram an easy-to-use and effective tool.

Jodie goes through all aspects of running a business profile - strategy, content, community, growth - and provides the most essential information so that you too can use the tools of digital marketing like an expert, regardless of the size of your business. Learn how to plan your posts; how to find the right tone; how to identify different trends; how to build a campaign; how to make the interface interactive.
Plan your own unique strategy, no matter what kind of business you're dealing with. Incorporate the knowledge of successful Instagram users and Jodie's experience of collaborations with international brands, celebrities and small businesses into your knowledge.
Read this book like a step-by-step guide on what to do.

Whether you pick up the book because you are a complete beginner, because you have little time, or because you want to improve, you will hardly find a more useful and transparent manual on the subject of social media marketing.