Vibrant contrast - vibrating colors

Our amazing 4K Full Array LED television offers a realistic depth and sharp contrast with the Cognitive Processor XR ™. The newly designed local backlight structure brings scenes to life. What you hear always fits in with the sight.

Amazing brightness. Her sharp contrast.

Alive. Brilliant. Sharp. Look at your breathtaking, breathtakingly beautiful images on our Full Array LED screen driven by Cognitive Processor XR ™.

Intense contrast, feel the depth

Cognitive Processor controls the Full Array LED backlight per zone to give a very realistic contrast in bright and dark areas at the same time.

The perfect harmony of the picture and the sound

Whatever you look, the Cognitive Processor XR ™ creates a sound that fits perfectly with the plot.

Gaming. Be the invincible!

Our Bravia XR ™ television returns the amazing graphics and surrender of today's games. Do you want more? Pair your television with the PlayStation®️5 console to get the most perfect gaming experience.

Cracked. Machined from metal.

Slim, clean and sophisticated. But the true beauty of this TV lies in the way it focuses on the most important thing - the picture.