Looks like a thin picture frame - Modern frame-like design

With its elegantly minimalist and modern design, The Frame is a work of art in itself that fits beautifully into your home.

Fits flush with the wall - Narrow design / Slim wall bracket

With its slim profile, The Frame can be mounted almost flush with the wall to look like a real painting.

Fits the room with customizable frames - Customizable frame

You can change the color and style of The Frame TV at any time with the customizable frames! Choose from a variety of colors to find the perfect match for your room or the artwork on your screen! The thin magnetic frame snaps onto the sides for quick and easy installation.

Height that matches your room - Adjustable height stand

You can easily adjust The Frame TV to match your home decor. With the help of the Adjustable Height Stand, raise it to the desired level to make room for the sound projector and devices around the TV!

TV On, Art Off - Art mode with over 370 free artworks per year

When you turn off The Frame TV, it transforms into an art gallery instead of a black screen. You can find what you like from Samsung Art Store's wide selection of artworks from renowned galleries, including more than 370 artworks available for free each year.

Get access to over 370 free artworks every year! - Art Store Streams

Discover new favorites and display them for free! With Art Store Streams, you can receive a carefully curated collection of 30 artworks selected from the collections of leading artists and institutions every month. The selection is constantly updated based on a specific theme, so it will be easier than ever to discover the world of art!

Where the artistic journey begins - Art Home

Expand your creative palette easily and conveniently! Immerse yourself in expert art selections that are updated regularly so you can always discover more! Art Home is more than a gallery - it is your personal gateway to the world of creativity and inspiration.

Frame your favorite moments! - My collection

Show your personal photos or family portraits on the big screen! Just upload images to The Frame via smartphone or USB drive.

Samsung Vision AI meets The Frame - Samsung Vision AI

Enjoy the new functions with the help of Samsung Vision AI, now also on The Frame! This advanced artificial intelligence allows your TV to better recognize and meet your needs, offering many new entertainment options.