How did we solve such a level of camera development in such a large place?
We've rotated the lenses 45 degrees to accommodate our best dual-camera system to date on the all-new design camera unit - including the largest sensor we've ever put into a wide-angle camera. We also made room for our sensor-shift optical image stabilization technology, and the ultra-wide-angle camera got a faster sensor.

The iPhone has been tested in the film department so that you don't have to.
Professional filmmakers like to use a technique called panning—that is, shifting the focus from one object to another—to direct viewers' attention. From now on, you can easily use this storytelling technique in your videos recorded with your iPhone.

Memories are automatically created slide shows in your photo library from images that recall important experiences in your life. You can give them a unique image atmosphere with various editing options - you can even choose your own music as background.

Camera in your own style.
You can make your photos more unique with Photographic styles. But unlike filters, styles selectively modify different parts of the image, preserving the skin tone of the characters.

With the Vivid style, you can make your images more vivid and bright. Rich contrast results in darker shadows and deeper colors. The Warm and Cool settings emphasize the golden or blue tones of the photo. Take care, done, click!

It's super bright
Our in-house developed OLED display is capable of 28% higher brightness - up to 800 nits - so it is more visible even in strong sunlight. And you can still display HDR content with up to 1200 nits. In addition to brilliant whites and true-to-color blacks, it also fully reproduces intermediate shades. In addition, it consumes less energy than ever before.

Super colorful
The wide color range used by the iPhone 13 is a cinematic standard, which reproduces the colors exactly as the filmmaker intended. On the display, which offers extraordinary color accuracy, everything looks true to life.

Super sharp
Thanks to its ultra-high pixel density, the Super Retina XDR display keeps photos, videos, text and everything else you're looking at extra sharp. And the TrueDepth camera system has become smaller, so the display surface is even more spacious.

The A15 Bionic is a game-changing chip.

The lightning-fast A15 Bionic chip powers Movie Mode, Photographic Styles and Live Text, among others. The Secure Enclave in it keeps personal data such as Face ID or contacts safe. It is more efficient, so it also helps to save battery.

- Up to 50% faster CPU than competitors
- Up to 30% faster graphics than competitors
- Only the iPhone 13 Pro has a faster smartphone chip

5G is an unparalleled experience on iPhone.
5G is becoming available in more and more places around the world. It makes streaming, downloading and everything else faster by orders of magnitude. With 5G, even the sharing of AR videos and more serious online multiplayer games go smoothly. And in intelligent data traffic mode, when the higher speed is not needed, the iPhone automatically switches to a slower network to make better use of the action time.