Alexander Osterwalder Yves Pigneur - Üzletimodell-építés

The world-famous book has already been printed in millions of copies over and over again! Business Model Building is written for those who are ready to get rid of outdated ways of thinking and turn to new, innovative, value-creating models. It offers powerful, simple and proven tools to help you understand, design, transform and implement business models. A practical and inspiring handbook for those who want to improve their current business models - or build a completely new one. It teaches effective and practical innovation techniques used by today's leading companies worldwide. The creators designed it to be as spectacular as possible, and the graphics are as simple as possible, which allows us to immediately put what we read in the book into practice. From the content Canvas The business model - definition The nine building blocks The business model canvas Patterns The distributed business model The long tail model Multi-player platforms The freemium business model Open business models Design Customer knowledge Idea generation Visual thinking Prototypes Storytelling Scenarios Strategy The business model environment Business model evaluation The business model canvas and the blue ocean strategy Managing multiple business models Process The process of business model planning Design approach The five stages From home Business models from Hungary Outlook Conclusion Where did this book come from? References The Market's Reaction The Business Model Building Canvas Authors, Contributors.