How did Elon Musk and Tesla win the bet, i.e. build the world's greatest car? An inside story from an award-winning Wall Street Journal journalist.

Elon Musk is one of the most controversial titans of Silicon Valley: according to some, a startup genius and visionary, according to others, an unpredictable tactician. Following his Twitter posts, billions of dollars are flying on the stock market, tabloids are chomping at the bit about what he wears. He has already come up with a number of bold ideas, from mind downloading to space travel, yet his most daring and brazen brainchild is also the most mundane.
The electric car was proudly displayed by car manufacturers for more than a hundred years, and then the concept was abandoned. In the 2000s, when Tesla was founded, it was considered a novelty, and although the savvy public envisioned an ugly failure, a handful of Silicon Valley engineers and entrepreneurs still saw fantasy in it.
They believed that the world was ready for "Car 2.0". So they took on the big and determined rivals and tried to produce a vehicle that was faster, sexier, better handling and cleaner than the competition.
Tim Higgins, the Wall Street Journal's tech and automotive writer, was able to follow the twists and turns of the unfolding drama from the front row: production line disruptions, power struggles, near-collapse situations, and then the most improbable ending, the overwhelming success.
Tesla - Elon Musk and the bet of the century provides an insight into the incredible gamble of the eccentric, wonder bug innovators, with which they changed the future of the world.