Next generation image and sound with cognitive intelligence

Raise the spectacle and sound to a new level with the Cognitive Processor XR ™. The revolutionary processor of Sony Bravia XR ™ TVs gives back the content the way one sees and hears, thus providing an incredibly lifelike experience. You know how the human eye focuses and provides a real depth, extraordinary contrast and beautifully bright colors by crossing the images.

Wonderful pure black color for real depth and texture

By pairing our OLED-PANEL and XR OLED Contrast Pro, the TV strengthens the colors and contrast on the bright parts, so you can enjoy unprecedented pure black and peak lights. With Cognitive Processor XR ™, TV ​​improves images just as the human eye focuses, so you will not miss any details in dazzling light or deep shade.

The screen is the speaker - the perfect harmony of the picture and sound

Acoustic Surface Audio ™ ™ transforms the screen into a multi -channel speaker using special driving elements. The sound fits exactly what I see on the screen: Image and sound in full harmony, providing an impressive experience.

Sound Search: Just tell me what you want to see

Find new favorites faster with voice search. You can jump on a show or movie right away or browse with a voice -based search if you say "Search for action movie". Press the Remote Control Sound button to start.

Renew, recycling, reduced - for the environment for the environment

We designed our Bravia XR TV for wonderful, environmentally friendly experiences. We use less fresh plastic for large parts of our TVs and in the packaging. The rear cover of the A80K is made with recycled plastic. Our unique backlighting technologies, Bravia Cam and sensors, guarantee great image quality and reduced energy consumption.

Pure black color for real depth and texture

With the XR OLED Contrast Pro function, the colors and contrast will intensify in light areas, so that the images defined by absolute pure blacks and peak lights will be extremely realistic. The Cognitive Processor XR ™ technology for OLED TV with a temperature sensor and a high illumination panel uses the Cognitive Processor XR ™ technology to detect the screen temperature and accurately control the light, so the pixels in light areas are simultaneously light.

Wide color spectrum for real colors and shades

With Cognitive Processor XR ™ and XR Triluminos Pro, the A80K has more than one billion colors and returns the hues with a realistic, subtle difference. With a large color panel and a human -centered processor, it senses colors based on saturation, shade and brightness for natural shades in every detail.

Re-created texture and contents in 4k increased resolution

The XR 4K UPSCALING feature allows you to have nearly 4K-quality entertainment, regardless of content or source. The Cognitive Processor XR ™ processes a lot of data, intelligently re -creating lost textures and details for a realistic sight.

Intelligent Motion Processing for a Smooth, Fast Action

Cognitive Processor XR ™ and XR OLED Motion recognize and cross the visual elements of the frames, eliminating blurry. It creates frames and fits into the original frames, so you can see even quick scenes smoothly and clean.

Beautiful colors wherever we look at

Watching TV now offers the same experience from the side and in front. Our self-illuminating OLED panel ensures the uniformity and realistic display of the colors, wherever you look at the screen.

The screen is the speaker, the sound follows the picture exactly

Acoustic Surface Audio ™ ™ sounds the sound from the screen. Behind the TV, 3 driving elements vibrate, creating a moving sound with the image. The side 2 drive elements improve the high frequency sound for clean and natural dialogue. The side 2 activators improve the high frequency sound for clean and natural dialogue. The left and right subwoofer strengthens bass for the captivating sound.

The entertainment level stepped in with the 3D surround sound

With the Bravia XR ™, every sight has a surround sound. The XR Surround creates a surround sound virtually, from the side and vertically with TV speakers, so you can experience 3D sound without ceiling or upward speakers. Our Bravia XR ™ TVs are also compatible with Dolby Atmos®.

Sony with audio equipment is the best

Coupled with Sony audio equipment, the latest Bravia XR TVs provide even more; You can have an unique audiovisual experience with outstanding XR image and sound quality.

Voice Zoom ™ 2 improves sound for clearer dialogues

You will hear TV dialogues clearer without having to increase the volume. In the case of more difficult to hear speech, Voice Zoom 2 detects the type of sound, performs analysis,