Crisp and vivid colors - Crystal Display

Immerse yourself in the image with the wider color range! Crystal Display ensures optimized color expression, so you can see every detail.

Powerful image quality - 4K Crystal Processor

The moving image quality is made possible by a single chip that harmonizes colors, optimizes high contrast and is a master of HDR.

Look at the picture, not the TV! - Frameless design on three sides

Narrow and elegant design that gives you the clearest picture. It has a minimalist design in all its elements and angles, without a frame, which sets a new standard. A captivating sight unfolds before you.

Enjoy the reality of 4K UHD resolution! - 4K resolution

4K UHD TV goes beyond traditional FHD with 4x more pixels, bringing you sharp and vivid images. Watch the scenes as if you were a part of it.

Look at the fascinating details! - HDR

The High Dynamic Range raises the brightness level of the TV to a higher level, so you can enjoy a wide color palette and details in dark scenes.

Tidy environment - Tidy cables

Samsung UHD offers a smart solution for organizing and hiding TV cables, right in the stand. It minimizes the mess around the TV by efficiently arranging the cables, so you can enjoy the beautiful design of the device.

Play faster! - Game experience function

Start playing faster with Game Experience, which optimizes your screen so you can control the process more effectively with barely noticeable input lag! Experience balanced gameplay while moving without blurring or juddering.

Choose from the many contents with the Smart remote control! - Smart Hub and Smart remote control

You only need one remote control to discover a wide range of content. From the set-top box to the game console to applications and Live TV, you can control everything with it.

It fits into the ecosystem of your home - It works together

A connected life. Samsung TV works effectively with Amazon Alexa, Google Assistant and AirPlay 2.

Works with Amazon Alexa

The new Samsung TV works with Alexa, making your everyday life easier. It easily connects your devices on which you have enabled Alexa. Compatible with Samsung TVs, you can ask Alexa to turn on your TV, change channels, control volume, and more.

Control your TV with Google Assistant!

From now on, Samsung TV works with Google Assistant so that you don't even have to move your hand. Switch between channels, control volume, control playback and more, all with your voice.

Also works with AirPlay 2

With built-in AirPlay 2, you can stream and share content directly from your Apple device. Efficiently play your videos, music, and display your photos and other content from your iPhone, iPad, and Mac on Samsung TV.