Brilliant, long-lasting colors with Quantum Dot

Billions of shades of colors with Quantum Dot - 100% Color Volume with Quantum Dot

Quantum Dot technology provides the most beautiful picture ever. With 100% color richness, the Quantum Dot picks up light and transforms it into breathtaking color that stays true at any brightness.

Optimized backlight color tone for increased contrast - Dual LED

Innovative backlight technology provides bolder and more accurate contrast by optimizing the backlight color tone to match the content you're viewing.

Wide-scale contrast that matches the cinema experience - Quantum HDR

Quantum HDR highlights detail and contrast so you can experience the full power of every image. Exceeding leading standards, HDR10+ Dynamic Tone Optimization creates deeper blacks, more vibrant images and, above all, brilliant detail.

Smarter, faster 4K processor - Quantum Processor Lite 4K

Samsung's high-performance processor optimizes the sound quality according to the content you are viewing. In addition, the 4K upscaling technology ensures that you can watch the content you like even in 4K quality.

Virtual sound that follows the action - Object Tracking Sound Lite (OTS Lite) / Multi-directional sound in every scene Lite

3D surround sound with virtual top channel sound allows you to fully immerse yourself in the sound experience.

Perfect harmony of TV and sound projector - Q-Symphony

Surround yourself with the sound that was born from the harmony of the TV and sound projector! Q-Symphony uniquely enables the simultaneous operation of the TV and sound projector for better surround sound without having to mute the TV speakers.

Sound optimized for each scene - Adaptive sound

Adaptive Sound has audio scene intelligence that optimizes sound based on real-time scene analysis based on content types.

Thin and smooth, better than ever - AirSlim

An amazingly thin design you've never seen before in this Samsung category, so your TV fits seamlessly against the wall.

Height suitable for the space - Adjustable stand

Adjust the height and make the TV stand wider to fit the space!

Smooth movement for a clear picture - Motion Xcelerator

Experience clear picture and performance, as the Motion Xcelerator function automatically estimates and compensates for the number of frames compared to the content source.

Scenes that change the rules of the game - Super Wide Game View and Game Bar

21:9 and 32:9 screen ratios provide extra field of view to maximize your gaming experience - and win. Optimize your gameplay with Game Bar - an on-screen menu that allows you to change screen ratio in real time, control input lag, FPS, HDR, wireless headset settings and more.

Responds instantly to your commands - Automatic low input lag mode

Get into the game faster with Auto Low Input Lag mode, which optimizes your screen for better control with barely noticeable input lag. Experience smooth gaming at its most amazing, without blurring or flickering.

Work and study even from home! - PC on TV

Enjoy every chance you can! Easily access your computer, laptop and mobile phone seamlessly through the TV!

Choose the voice assistant you know! - Multiple voice assistants

Choose your favorite voice assistant: Bixby or Amazon Alexa. For the first time, they are installed on Samsung TV to provide optimal entertainment experience and advanced control in your connected home.

See everything on one screen! - Split screen

See what's on your TV and smartphone on the same screen at the same time! Whether it's live statistics of a sports event or a video description of a game, simply connect your smartphone and enjoy Split Screen like never before!

Just one touch to mirror - Touch control function

Mirroring your movies or music from your smartphone to the TV requires only one movement. When you tap the TV with your smartphone, the TV automatically detects it and automatically reflects the content. You can quickly and easily switch to the TV and enjoy the content.

Control both your new and old devices! - SmartThings app

Let your TV automatically detect, instantly connect and intuitively present all the devices around the TV! Digital Butler not only supports mobile / camera / IoT / Smart devices, but also legacy devices. While watching TV, you can directly control the devices with a remote control or voice.