The pinnacle of ultra-fine light control - Quantum Matrix Technology

The evolution of Neo QLED features Quantum Matrix technology that precisely controls the exclusive new Quantum Mini LED. Thanks to precise light control, you can enjoy great detail even in the darkest and brightest scenes.

Absolute beauty in minimalism - Infinity One design

Don't make a compromise between elegance and a captivating visual experience! This beautiful Infinity One design takes it to the next level with an incredibly thin profile.

See the details in the details! - True 8K resolution

Feel the power of every frame with 33 million pixels, four times the resolution of 4K in perfect clarity.

Spectacular contrast as the director intended - Quantum HDR 32x

Every shade and detail comes to life with rich, accurate colors and deeper contrasts. HDR10+'s dynamic tone mapping changes colors and contrast from scene to scene, so you can appreciate even the smallest details.

Increase the clarity of movement for your favorite game content! - Motion Xcelerator Turbo

Now enhance motion clarity for your favorite gaming content. With Samsung's unique dynamic refresh technology, Motion Xcelerator Turbo provides differentiated motion performance with 60Hz models to support VRR gaming and 120Hz content.

Smooth, stutter-free, low-latency HDR gaming - FreeSync Premium Pro

Reduced stuttering and screen tearing thanks to certified AMD FreeSync Premium Pro™ core technology, and the excellent combination of high-performance, smooth gameplay, exceptional high-dynamic-range visuals, and low latency deliver the performance you need to truly win games.

Discover your favorite content in one place! - Smart Hub

Samsung's new Smart Hub prioritizes content research and discovery, so you can spend less time searching and more time streaming movies, shows and other content you love.

Your best home butler - SmartThings

Relax and let your intelligent butler do the rest! SmartThings can seamlessly connect, monitor and control all your smart devices and intuitively control your home. You can control the devices directly with a remote control or voice while watching TV.

Built-in voice assistant - Choose Bixby!

Choose the Bixby voice assistant! The built-in voice-based assistant provides an optimal entertainment experience and advanced control in your home.

You can see everything on one screen - Multi View

Watch TV and mobile phone simultaneously on the same screen. Whether it's live sports statistics or referee video, simply connect your phone and you can watch it on more screens than ever before.