Stunning beauty

It fits perfectly in every place, every moment and every angle.

Home, with countless possibilities - 360-degree design

Enjoy the view of the TV from every angle, and here we don't just mean the display! The Serif looks beautiful from the front, from the back and from the sides, wherever you place it in your home. Let The Serif create perfect harmony with its surroundings!

Unlike traditional TVs, this TV is not designed for the wall - Detachable stand

You can place The Serif almost anywhere in the apartment. It comes with an elegant metal stand that blends well with the stylish frame. It also looks good in smaller spaces, its removable legs make it easy to convert. Place it as you like.

Enjoy content in a new way! - NFC on the TV

When you want music, plug it in and enjoy the view.

Get to know the world through QLED technology! - 100% color value and HDR10+

Samsung's Quantum Dot technology produces 100% color value from nano-sized quantum dots, so you can see a realistic view even if the scene is too bright or dark. HDR10+ analyzes each scene from composition to composition to optimize brightness according to the moment.

It fits perfectly wherever you place it

It's sure to catch your eye - "I" shaped design

The large "I"-shaped design creates a look that is sure to attract attention. With its iconic "I"-shaped design, The Serif stands out in a way that other TVs cannot. Get your "I"!

Don't have any tools? No problem!

It's very simple. Place your TV upside down so you can open the stand and put the legs in place. Place it in an upright position, slide it into place and you're done!

Colorful appearance - Different color variations

Two eye-catching colors. Cotton blue The Serif carries the atmosphere of naturalness, while Cloud white is the eternal classic. With this, you can complete the interior design of your home.

Color variations, according to the mood of your home

Special patterns

Your TV screen doesn't have to be black when you're not watching TV. Exclusive designs by Ronan and Erwan Bouroullec in the Amient Mode feature, inspired by nature — beautiful leaves and textured fabric — with a variety of color choices that resonate with your mood.

The Serif: Bouroullec design behind the scenes

Enjoy every moment with The Serif! - Background mode+

Useful information even before you step out the door in the morning, atmospheres suitable for parties and gatherings of friends, calm melodies for reading, photos that are nice to you — The Serif offers countless options with which you can customize your TV.

Control the mood with your voice!

Expand your living space with seamless connection!

It reflects your experience

Your devices are connected in an instant to make your work easier.

AirPlay 2

With built-in AirPlay 2, you can easily play movies, TV shows, music or view pictures on The Serif directly from your iPhone, iPad or Mac device.

SmartThings

Start watching movies on your smartphone on the go and switch to Samsung TV with one easy move when you get home. Whether you use Android or iOS, the SmartThings app makes it easy to connect.

One simple touch - Tap to view

Whatever you're watching on your smartphone, you can easily transfer it to your TV screen with a single touch on The Serif.

Multitasking also helps - split screen

Split the TV screen, so you can watch the content on the TV and follow the processes on your smartphone at the same time! Simply connect your smartphone and multitask with Split Screen. Impressive utilization of the TV.

Answer your question! - Bixby

The power of QLED and the voice for innovation lies in it

Make sure you hear what matters - Active Voice Amplifier (AVA) / Adaptive volume control

The Serif uses spatial audio intelligence to recognize potentially distracting sounds around you. It automatically amplifies the sound of what is happening on the screen, so you can focus on the dialogue taking place on the TV screen thanks to the advanced sound processing. Is the environment noisy? Does not matter!