TV on, artwork off.

We designed it to look like a frame - Frame-like design

The Frame TV has an elegant, modern frame that harmonizes perfectly with the equipment. Not only does it provide you with more space, but it becomes part of your personal gallery as a work of art.

Shape it according to your style! - Customizable frame

The Frame offers customizable frames in different colors. Choose the frame that suits your living space, your taste or your works of art — the magnets ensure that different styles of frames can be removed and installed.

Turn it off, make your living space more artistic! - Art mode

Experience a new way of displaying your own art collection, from works of art to your favorite photos! It's a stunning TV when it's on, and a work of art when it's off.

Get to know the world through QLED technology! - 100% color richness with Quantum Dot

Samsung's Quantum Dot technology provides 100% color richness, while Dual LED technology increases contrast according to the temperature of the backlight in order to achieve the optimal color tone. In this compilation, you can see realistic colors that preserve detail and textures, even from a wide angle.

Just like a real painting - Perfectly fitting wall bracket

Installation of The Frame is simple and quick, for the ideal design it is necessary to tilt it to the side, back or forward. It is impressive from all sides and blends perfectly into its surroundings.

The sight of order - A single invisible connection

Perfect order around The Frame. A single invisible connection hides the cables, with the One Connect Box you can connect all your devices without tangled cables.

You can place it anywhere in the room - Stand options

Don't just think about putting it on the wall! With the stand options, The Frame can be placed at different points in the apartment, according to your style and the interior design of your apartment.

We bring you world-class galleries - Art Store

Start your trial on The Frame and discover the amazing content available in the Art Store! Once you become a full member, you get unlimited access to the art collection and photos, from classics to contemporary.

The world's largest art collection on a TV - Try it for 3 months!

Enjoy personalized art! - Auto Curation function

The Frame recognizes your taste and automatically recommends works that you would like to see on your wall. Informs you about new and popular creations.

Collect your favorites! - Favourites

Create your own personalized gallery and use your favorite pieces in your living room! Choose, highlight your favorite works and watch them all in one place!

Frame your favorite moments! - My collection

You can easily upload and display your own photos or the latest family portrait. Simply transfer your photos to The Frame TV using your smartphone or a USB!

Add an artistic filter to your photos! - Filters

Turn your photos into works of art! You can choose from six filters that give your photos uniqueness and look even better on the wall.

Your work, your way! - Matte options

There are several ways to customize The Frame. With Art Mode, you can choose from 7 different layout styles and 10 different color palettes. Adjust the gallery according to your mood, in which your works of art and photos look good!

Detects light for ideal light intensity - Light sensor

Thanks to the Light Sensor, your creations will always look right. It recognizes the ambient light and automatically optimizes screen brightness and color shades for a natural viewing experience.

Detects your presence - Motion sensor

The Motion Sensor recognizes when you are near the TV and the TV display automatically turns into a work of art, so you can enjoy the sight of your favorite work. When the TV detects that you are not around, it turns off to save energy.

More than a black screen - Background mode +

Background mode allows you to change what you see on the screen. Set it and see the clock, weather and news headlines every time you look at the display! Or just let The Frame harmonize with the color and pattern of the wall and virtually blend into its surroundings! You decide which one you like better!

Optimized image according to different light conditions - Adaptive image

The Frame intelligently analyzes the light conditions of the room and the content of the video, automatically adjusts the optimal brightness and contrast, so your images look natural regardless of how the lights change. Sit back, lean back and let The Frame do its thing!

Don't miss the conversation! - Active Voice Amplifier (AVA) / Adaptive volume control

From now on, you don't have to worry about missing out on dialogue in scenes. Active Voice Amplifier detects it in real time