Brilliant Alpha 11 2. Generation AI processor for the best visual experience

The Alpha 11 2, generation AI processor, is a stunning color and bright, 4K quality image. And AI engines recognize each object with pixel -level accuracy, further improving the image quality to make you even have a greater experience.

3x lighter picture using Brightness Booster Ultimate Technology

Three times a lighter picture with the new light and brightness regulatory technology of the Alpha 11 2 AI processor.

Perfect black in light and dark space

UL shows that the black color on the display is the real, perfect black range that can increase the sensible brightness and contrast, regardless of viewing the device in a light or dark environment.

Perfect color

Certified 100% color volume and 100% color loyalty. Enjoy accurate, bright colors in sunny or even dark environments!

Lifelike picture with AI Picture Pro

AI super scaling, AI object recognition enhancement and Dynamic Tone Mapping technologies analyze details of each frame to improve the resolution, brightness, depth and sharpness of the displayed image.

Ai picture wizard

Choose your favorite pictures, and the AI ​​image wizard will take exactly your unique taste from the 1.6 billion options and then save it into your profile.

Ai sound wizard

Choose your favorite sound from the sound clips. Based on the AI ​​40 million parameters, it produces a personalized sound profile, which is adjusted exactly to your taste.

Ai chatbot

The AI ​​Magic Remote remote control can access the AI ​​chatbot, which will help you find the right settings to solve different problems. AI can understand users' intentions and offer immediate solutions.

Complete your AI experience with the AI ​​Magic Remote with a prominent AI button!

Simply control your TV with the AI ​​Magic Remote - no other device is needed! Simple but efficient click, pull and drop features make the use of web intuitive and easy.

5-year operating system update with awarded webos: with New Program

Enjoy the benefits of the latest features and software thanks to the annual operating system update. You can feel safe in the cyber security category of CES's innovation fee, while using the Webos, as the system takes care of your personal and other data.