A masterpiece perfected with years of experience

A multi-year commitment to innovation cannot be copied overnight. The alpha chip set, specially designed for the world's number one OLED, raises the TV viewing experience to a new level.

alpha 11 AI processor - 11 years of expertise packed into a single chipset

The only chipset designed specifically for OLED redefines the experience that LG OLED provides with its deep learning, graphics and speed.

AI Acoustic Sound - Sound settings optimized for the location

The sound system detects the layout of the room and where you are sitting, so it can create a sound dome around you that perfectly matches the unique acoustics of the room, so that the given content sounds as good as possible.

Smart & brilliant in all lighting conditions

Whether it's day or night, the Brightness Control function detects the light conditions in the room and balances the image accordingly for a sharp and clear view.