Masterpiece

Multi -year commitment to innovation cannot be copied overnight. The uniquely designed alpha chip kit for the world's number one OLED OLED will bring the TV experience to a new level.

Alpha 9 7. Generation AI Processor - Only α makes OLED so alive

The Chip of the Alpha 9 7 generation AI processor redefines the OLED: by correcting the image, it gives the image a realistic detail that we haven't experienced before.

AI Acoustic Sound - Sound Adjustment Optimized to the Village

The sound system senses the layout of the room and where you are sitting, so it can create a sound dome around you that fits perfectly with the unique acoustics of the room to make the content the best possible.

Intelligent & all lighting with all light

Whether day or night, the brightness control function detects the room's light conditions and balances the image accordingly for a sharp and clean sight.

AI Super Scaling - AI fine tunes the resolution

After classifying the frames, AI noise reduction and AI super resolution features enhance the images to make them really realistic.