Stadium level enjoyment, right in your home!

With mirror-smooth movement that keeps pace with what's happening on the screen, the U7 provides an exceptionally clear picture with every movement. Equipped with a 120 Hz native panel, Sport mode and other picture-enhancing technologies, Hisense U7, the official television of the FIFA World Cup Qatar 2022™, is ready to witness the biggest moments with you!

A billion+ shades

Enter the world of a million shades of color. Quantum ULED TV brings to life the colors we see in the real world, reproducing a huge color palette with beautiful shades.

Darker blacks and brighter light scenes.

Hisense's 10-year experience in local dimming guarantees a razor-sharp picture, even in the brightest and darkest lighting conditions. The TV can present perfect dark scenes with amazing contrast.

Brings incredibly vivid details to life

From the darkest black to the brightest white, you can see every little detail in between. The TV supports all HDR formats (Dolby Vision HDR/ HDR10+/ HDR 10/ HLG) and exceeds all industry standards, providing an extremely vivid, lifelike, insanely detailed, clear picture.

Go one step ahead!

Game Mode Pro minimizes input lag, screen jitter and judder, ensuring you're always on top and the best. Enjoy 4K picture clarity, high-resolution audio, minimal input lag, and an ultra-fast 120Hz refresh rate that minimizes motion blur. In addition, playing with Dolby Vision improves the visual experience, so you can discover even more of the game while gaming.

Step into the story

See and hear what you missed. Connect even more deeply to your favorite shows and movies when you watch them with Dolby sound. Dolby helps you connect more deeply with the stories and characters you love and takes your entertainment to new heights when you stream your favorite shows and top movies.

Watch the movies as the director dreamed them

See what the director saw, hear what the sound engineer heard, and see how it all played out on the screen!

Automatically adjusts to ambient lights and content

Ambient Light Adaptive uses Dolby Vision IQ, HDR 10+ Adaptive and proprietary algorithms to optimize your TV's settings, such as contrast and colors, according to the lighting conditions in the room. And AI Picture Optimization technology provides scene-by-scene image component analysis to best match colors, brightness, and shadows.

No need to press, just say it!

With the hands-free voice control, you can talk to the remote control in two ways: either by pressing the button, or just speak - you will be heard from a distance of up to 3 meters. No need for external tools and other assistants, VIDAA is ready to help you!

An extraordinary TV experience

Thanks to the high-performance Hi-View Engine processor, the TV optimizes each scene on the screen by continuously analyzing and adjusting the image quality, providing brilliant visuals with the help of deep learning.

It's just a great smart TV

VIDAA is a user-friendly system with which you can easily navigate between various contents, with voice control and lightning-fast reaction time.