Bob Iger - roller-coaster egy életen through
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Bob Iger - roller-coaster egy életen through

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Bob Iger - roller-coaster egy életen through
New York Times No1 bestseller How did I build Walt Disney into the most magical company in the world? The foundation of a great vision: the Disney CEO reveals what ideas and values ​​he followed while...

New York Times No1 bestseller How did I build Walt Disney into the most magical company in the world? The foundation of a great vision: the Disney CEO reveals what ideas and values ​​he followed while... next

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Book subcategory Driving, controlling
Author Bob Iger
Publisher 21. Század Kiadó
Year of publication 2020

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New York Times No1 bestseller

How did I build Walt Disney into the most magical company in the world?

The foundation of a great vision: the Disney CEO reveals what ideas and values ​​he followed while renewing the world’s most beloved company and how he inspired the workers who bring magic to life.

Robert Iger became CEO of the Walt Disney Company in 2005, at a difficult time. Market competition has intensified, with technical progress being faster than ever before in the company’s history. Iger's vision for the future was based on three thoughts: to be committed again and again to the principle that quality does matter; technological change cannot be combated, it must be at the forefront; we need to think big - we need to think about the global market - the Disney brand needs to be strengthened in international markets.

Today, Disney has become the world’s largest and most valued media company, including Pixar, Marvel, Lucasfilm and 21st Century Fox - including their subsidiaries. Its market value has increased almost fivefold since Iger took over the management of the company. Robert Iger himself is considered the most successful and innovative CEO of our time.

In his book Roller Coaster for a Lifetime, Robert Iger explains what he came up with while directing Disney, listing the virtues of the ideal leader: never-ending curiosity, optimism, courage, focus, respectful manners, honesty, risk-taking, acceptance of change , not refusal.

Iger writes, "I see the thoughts of this book as universal. I hope that through my stories I will be able to pass on my concrete experiences and bring me closer not only to the emerging CEOs of the world, but to anyone who wants to be less afraid, everyone who wants to be more confident professionally. and in private. "

Robert Iger is the CEO of the Walt Disney Company and a member of the company’s board. Previously, from 2000 to 2005, he held the position of Executive Director, and from 2005 he was President and CEO. Early in 1974, he joined ABC Television, overseeing the company's cable and local channels as a board member of the ABC Group, and leading the merger of Capital Cities / ABC and Walt Disney Company. Iger officially joined Disney’s management in 1996 as a board member of the ABC Group-owned company, and in 1999 was also appointed president of Walt Disney International. In this capacity, Iger led Disney’s global expansion, a process exemplary for any company seeking an international presence.

"[Bob Iger] raised the Disney brand higher than anyone would have expected, and he did it cheekily, yet gracefully. This book shows how it all happened." - Steven Spielberg

"Businessman of the Year 2019" - Time magazine

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